Drownout France

Ads

IBM Ad.

There is a series of IBM ads that's really just good-- you have seen them I'm sure. I'm thinking of the print ads, running for a long time now in all kinds of magazines. They are about "e-business".

There's usually a cool picture and some one-liner connecting a well-known brand name to their e-business. Then there's a whole bunch of text on the facing page, yammering on in business-guy jargon about meeting targets, ROI, cutting inventory, and so on.

Well they have the exact same ads in French (great place to learn la francaise des affaires).

I draw your attention now to the fuzzy photograph. I need a "better" digital camera to take these extreme close-ups. But you see that little squiggle on the top right? That says "Ogilvy" in a handwriting script. Ogilvy and Co. was the agency that produced this ad.

Flipping through the magazine, I noticed TBWA and other agencies listed. So they take credit for their own ads here -- bylines. How about that? You will not find it in the US.

Another ad: McDonald's is running TV stuff about their latest specials. Here as in the US, they try to push particular menu items in a rotation. That's to get you coming back and avoid the impression that you're "having McDonald's again!" tonight. Different stuff.

What they're advertising: McNewYork, this week only. The burger(s) -- a longish bun (kind of like a Philly hero) with two patties next to each other but playfully overlapping. And some other normal stuff. McNewYork. Great.

Today is August 28 and MacDo is selling a new burger with twin patties in a long tower(?) bun called McNewYork. Taste?

Posted by amol at August 28, 2002 10:47 PM