In November 2002, I was sporting a denim jacket covered with patches I had picked up on a recent tour of western national parks. This guy made fun of them so I bet him $500 that patches were cool, but more precisely: that they were so cool right then that in fact The Gap would not pick them up until Autumn 2002 at which time Gap would feature them in ads demonstrating their mass-market "coolness" (at which time they would be decidedly uncool, but whatever).
Snicker if you want, but I won the bet, Dan Schulman.
Posted by amol at August 11, 2002 02:00 AM