June 16, 2002

H&M, worldwide

H&M, worldwide

Bustling. 15 Juin.
Having conducted a comprehensive survey of the shops--from les grands magasins to les boutiques de batik antique--I can safely conclude that H&M is the most happening place in Paris. The most fashionable people in one shop at H&M on Blvd Haussman.

The shocking part is that H&M seems to be Swedish; Paris has 4 Ikeas in the metropolitan area. There is something to the concept: cheap, chic, simple, and so on. Somehow, Old Navy doesn't even seem to be close.

Anyway, the Frenchman loves H&M as much as the New-Yorker.

Other good neighborhoods for shopping: Marais (including the streets running right up to Rue de Rivoli near Hotel de Ville), Oberkampf, the rest of the Opera area. To be explored: the recommendations of Paris Pas Cher. Also not yet investigated: Samaritaine's and Au Bon Marche. BHV, Lafayette and Printemps are pretty under control.

Posted by amol at June 16, 2002 04:57 PM
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