8 startup taboos that Apple breaks

One of the impressive things Apple does is break with conventional wisdom for startups (or anyone really). You can't "be Apple" as a VC-backed startup in at least these 8 ways.

1. They unabashedly make and sell hardware. Service fees and software are an afterthought for revenue (though not design)

2. They are closed not open

3. They do big bang PR, not social media guerilla movements

4. They go for big bang market impact - sell millions to everyone not a segment 5. They build up expectations way past the underlying 'version 1' humility of their product launches

6. They compete openly with their strategic partners -- A4 chip vs Intel or mobile ads vs Google

7. They are unafraid to change their mind. "Nobody reads" became "iBookstore is awesome"

8. They are ready to undertake multiple insanely ambitious technology projects to deliver a single product -- redesigning multiple software applications, custom chips, custom ecosytem extensions

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