March 01, 2006
ESPN Mobile to die?
It takes time for complex products to catch on, so the forecast of death for this thing are premature. (Though someone should have mentioned to the ESPN Superbowl media buyers that this was the case, i.e. that big splashy ads were essentially wasted on niche, high-touch sale products.)
I wonder just how much negative publicity will pile on this thing and crush any chance it might have had -- Mossberg's review has been interpreted as a "slam" by most people I've talked to, the price tag is universally breathtaking, here is this very negative attitude (and a mirror image one in Gizmodo)....what does it take to send something into the tailspin (of things like New Coke).
The issue, at bottom, is whether even sports nuts want the damn thing.
One Guy Has An ESPN Phone (And It Doesn't Even Work) - Deadspin
One Guy Has An ESPN Phone (And It Doesn't Even Work)
Posted by amol at March 1, 2006 11:17 PM
