Unhip fashions

Unhip fashions

Unhip fashions


Originally uploaded by asarva.

Ssee the above french Provence pattern bag in yellow. Common beach bag or handy sack (aromatised with lavender?) in the Cote d'Azure. And for that reason a vaguely 80s retro glamour feel.


But not really emerging at the edges of hipness. Not sighted on runways or streetkids or uberstyle celebs.


Though I have been increasingly sighting it on the UNhip - young women in last year's UGG boots, dowdy or sporty but not too stylish (Upper East Side-ish) winter coats, maybe an iPod or a RAZR, maybe a string of pearls. Young and probably someone who visit Barneys but somehow not cool.


For example the girl here is toting her french bag with a Lancome freebie, combining them together to serve as a single overnighter. She is detraining from the Acela after a weekend with the 'rents in Philly, after yacking rudely/loudly on her mobile phone the whole ride about boyfriends, and heading to her pre-law program for princesses somewhere in NYC.


It's like wearing J Crew and calling it retro 80s!